Video marketing is booming and there are no signs of it slowing in down. A 2020 survey by Hubspot revealed 92 per cent of marketers to regard video as one of the most important features of their marketing strategy. As video continues to flourish, we look at the top video trends to have dominated through the pandemic and beyond.
Increasing the streaming
Live video streaming continues to grow in popularity – however, the impacts of COVID 19 has accelerated the appetite for real-time video faster than ever before. Can’t workout at the gym, attend a class or go to your favourite performer’s gig? No problem, the Internet brims with platforms that bring the resources to the comfort of your own home.
Originally set up for the gaming world, Twitch TV is one of the most-used live streaming services. Due to recent events, Twitch has revolutionised and is now a popular outsource for several different content creators. Virtual concerts, online fitness classes and virtual lectures - you name it, Twitch has it.
We also expect influencer culture to make live video streaming more dominant in 2021. Influencers have the mighty power to create new trends and encourage decision making processes. Due to this, many businesses regard influencer marketing crucial for advertising their services and/or products.
Successful influencers have big followings across their social media channels, which sees many consumers consider influencers as celebrities and love to engage with them in real time. Recently launched platforms such as Instagram Live and TikTok Live facilitate this and with an easy-to-use audience comment boxes, the channels allow influencers to promote their sponsored product while also interacting with fans.
This ultimately boosts product sales, enhances the influencer’s social media profile and keeps consumers happy – proving to be a win for all involved.
The 360 degrees of shopping
360-degree videos have been around for a while, however due to excelling technology and of course the ‘new normal’ we expect the ultra-immersive experience to flourish.
In the UK, non-essential retail has been forced to close numerous times over the course of the pandemic. Despite not being able to shop, the desire to spend is still there - and with many giant retailers facing detrimental losses due to shop floor closures many have upgraded their online presence to boost sales.
The standard product description box and image gallery can seem outdated now, as many retail operators turn to 360-degree videos to showcase goods in all their glory. This allows potential consumers to view the product from all angles and even zoom in on particularly details, providing buyers with the closest experience to being on the shop floor.
According to Statista, online shopping boosted the UK’s economy by an eyewatering £100 billion in 2020. While we expect this figure to decrease a little post-COVID, online shopping will continue to be a force to be reckoned with – and one retailers need to get on board with for future success.
No, not the 2009 hit tune by Kesha
The world’s morale has taken a tumble through COVID 19, with many people seeking an escapism from the sobering news. Global phenomenon TikTok has really harnessed the demand for the world’s need to be entertained, showcasing endless user-generated videos based on light-hearted, amusing, and relatable topics to everyday life.
Of course, marketers and businesses are keen to reap the benefits of TikTok. However, to be successful on the fast-evolving medium it’s important to take a funny approach, with lots of opportunity for interaction. Informative videos aren’t usually well received on the mighty platform.
The Washington Post is a stellar example of how businesses can attract new audiences using TikTok. In just over a year, the US based publisher has grown to almost one million TikTok followers, tapping into a much younger demographic and gaining a global following in the process.
While growing a successful TikTok account may move away from traditional campaign operations, the statistics certainly convey the platform to be a worthwhile investment. As of 2021, the video platform has more than one billion users, who view an average of 52 minutes of content daily.
We advise you not to disregard platforms like TikTok, gaining an online presence on the app could be the secret to your business success.
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