TECHNICALLY CREATIVE
One of our most exiting projects to date!
The Immersive Experience Experts
Our complete marketing package
In 2019 Technically Creative approached us after hearing about the excellent work we had previously done for one of their close friends in the attractions arena. As a new company, they began with almost zero marketing collateral, reaching out to clients with little more than a small pamphlet, printed on A4 paper.
After speaking with Founder and Owner Marc, we came to the decision that a complete marketing package would be required, to ensure that Technically Creative went from the new kids on the block to one of the big players in the game.
Brand Guidelines Documentation
Building the base for success
Our first task was to provide Technically Creative with a solid foundation to begin marketing their business. The brand guidelines document is this foundation, providing them with a go-to document that outlines everything about their brand.
After our designers work up a high impact and visually strong logo, our marketing team liaised with Marc and his team to continue with the branding of the company. We created a tagline, to accompany the logo on all branding, a mission statement, and boilerplate, before setting out the tone of voice for Technically Creative's marketing.
The team were keen to stay true to themselves, with an informal, charismatic, and passionate approach.
Website build
Creating a platform fit for a creative force
Technically Creative also required a brand new website, fit to be viewed by world-renowned clientele. We began by drawing up a site map that catered for all of their needs, including a blog and news page to keep their sector updated.
Our talented web developer then got to work, creating the platform from scratch, in line with the Technically Creative brand guidelines. Meanwhile, our marketing team produced the on-page content and selected the perfect imagery for each page.
Later on in the year, Technically Creative launched their own product range, which our developer added as a new section to the website.
12-month marketing campaign
Unrivalled coverage in key publications
Once the marketing collateral was in place, we instigated a 12-month campaign to help bring Technically Creative to the forefront of attractions arena suppliers.
We sourced key trade media and publications, such as IAAPA and Blooloop, and negotiated packages that would suit our client for a fair price. The packages included advertising, both online and in print, giving Technically Creative worldwide coverage.
Our marketing and design teams then collaborated with Technically Creative to create eye-catching and informative adverts. Our advertising strategy focused on key messaging, and key dates, as we instigated campaigns based on new products and services from our client, along with their attendance at world-renowned international expos and events.
Imagery
Stunning photography and videography
As creators of world-class immersive experiences, it was only right that Technically Creative had stunning imagery to support their fantastic work. As a new company, they required a catalogue of photos to show off both their work and their workshop, where the magic is created.
Our talented photographers and videographers joined us at Technically Creative's HQ in York, where they captured the essence of the company, with images of the team hard at work, creating the next immersive experience.
We also helped bring their product range to life, with incredible video footage and editing. This was filmed and photographed on-site in York, in Technically Creative's demo room. The footage captures the products in all their glory, which was essential as the products are unlike any other. Check out 'Magic Sandpit' in the video to the left.
